Goodwin's music video analysis (Mcfly – Love is easy)

Goodwin's music video analysis (Mcfly – Love is easy)

Music video demonstrates genre characterThis is shown as we can see the band playing their various instruments. This could connote a rock or heavy mental drama. But, we can also see the singer on the left playing a pink ukulele so this connotes the pop genre. From this we can assume that this is a band of mixed genre. Such as a pop rock band. 

 

 

 

 

 

Relationship between lyrics and visuals

“Today, I’m laughing the clouds away”
Here we can see the clouds above the lead singers head. This links what he is saying to what we (the audience) can see.

 

 

 

Music and Visuals
Here we have a member of the band playing an electric guitar. This links the music and visuals because can listen to what he is playing as we watch him. The audience hears a guitar, and a member of the band can be seen playing it, as the audience listen to the music.

 

 

The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their workThis is a close-up of the artist. This member in the band is arguably the lead singer, which is why the record label will include close-ups of him, rather than the other members of the band. It also makes the band more marketable as they have a front man to represent the bands image.

 

There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body

There is no females in the entire video. This means that this theory of Goodwin can not be applied to the video.

There is often intertexual reference

I’m a celebrity, get me out of here

The intertextual references in this this videos are popular reality television shows, such as ' I'm a celebrity get me out of here'. The member of the band that actually won this reality show, can be seen wearing the kings crown, as he is king of the jungle.